Foreword by Stan Lerner: the following article will appear in the next edition of the Montebello Spotlight. For those of you not familiar, Montebello, which means beautiful hills in Italian, is a suburb of Los Angeles about eight miles east of Downtown or just east of East LA. And Montebello is also my hometown, the place where I dreamed many of the dreams I’ve been so blessed to pursue—I’ve always had dreams about returning to the place of my youth and doing business there. The following article is about that. My business savvy friends may want to pay particular attention to this little piece, as the last two places I took an interest in, Palm Springs and Downtown LA, fifteen years ago, went on to do pretty well.

THE ARTICLE

The Daily Brew, located at the corner of Montebello Blvd. and Cleveland Ave, has brewed up a dynamic new partnership. Having recently celebrated its one-year-anniversary as the neighborhood’s local coffee house The Daily Brew, founded by Veronica Diaz, is now officially The Daily Brew LLC, which is owned and operated by Miss Diaz and new partner Stan Lerner.

Mr. Lerner, is best known as an award winning author of books, movies, Las Vegas shows and blogs (He owns downtownster.com), but among the world of business elite he has also earned a reputation as a master business plan writer and turn-around specialist. And yes, he is born and raised in Montebello. “I’ve been blessed in my life to be able to pursue many of my dreams, but the one that’s been on my list longer than I would have liked it to be is the opportunity to come back to my hometown and build a company—a Montebello based company,” Lerner said. “It’s funny because I was a Daily Brew customer, I’d come have a coffee and do some work on my computer whenever I was visiting my home in Montebello, so when the opportunity presented itself I didn’t have to think about it at all—I just said, ‘Let’s do this.’”

Since the formation of the new partnership The Daily Brew has been aggressively implementing a new Best In Class Mission Statement. Lerner, who has owned successful restaurants in the past, has a passion for food and has always enjoyed creating new dishes for both his and his friend’s restaurants. His highly regarded New York Sandwich Co. deli’s were known for their soups and sandwiches made fresh from scratch on premise. Lerner goes on to say, “It all starts with ingredients and I believe in using the very best. It’s our goal for The Daily Brew to use the freshest ingredients from local suppliers whenever we can. I really do believe that a small local business can do it better than the big national chains. Our tomato soup uses three different types of fresh, organic, vine grown tomatoes. Our Magic Cookie Bar, well it was my mom’s recipe. And our new Super Smoothie has twelve different organic, raw ingredients—in terms of wellness value there’s not a product like it at any coffee house. So what I’m trying to say is, I want our friends and neighbors to support The Daily Brew because it’s a local business, but I want them to also know that they’re going to get a better product at a better price. Oh, and of course we make the best coffee, lattes, and cappuccinos around—we still grind our own beans and pull our espresso shots by hand.”

The Daily Brew has free WiFi, a free meeting room (Please reserve in advance.), and is open Monday thru Friday 6:00 a.m. to 9: p.m. and Saturday & Sunday 8:00 a.m. to 9:00 p.m. For further information about The Daily Brew please call 323 888-4201.

STAN LERNER’S BOOKS ON SMASHWORDS .COM

“STAN LERNER’S CRIMINAL”

HOLLYWOOD BOOK FESTIVAL GRAND PRIZE WINNER

An intense page-turner based on the author’s true-life experiences.

“Stan Lerner’s Criminal” is the graphic and shocking account of the rise to power of the world’s most calculating and dangerous criminal…Sam Noah.

Sam Noah was handsome, intelligent, and charismatic. He came from a good family, had the perfect girlfriend, and attended UCLA where he ranked at the top of his class.  Noah could have made anything he wanted to out of his life. But crime came naturally to him.

The story begins in 1984. The Cold War is at its height and the CIA is looking for still more funding for its covert operations around the world. Powerful men decide that there must be a go to guy. A man that will do whatever is necessary to finance the wars that Congress cannot be made aware of.

Sam Noah takes a job at a popular nightclub where he runs a smalltime ticket scam — and he begins to recruit the ruthless men that will help him build a narcotics empire.

When the FBI becomes a gathering threat to Noah, he forms an alliance with the CIA. His innovations — the crack house and the drive-by shooting — not only bring an unprecedented level of violence to the streets of America. They assure the powerful men who have engaged his services that Noah is indeed capable of doing the unthinkable.

The sale of cocaine makes him rich. His willingness to commit murder ensures that he will remain so.

Not since Hannibal Lecter has there been such a horrifying yet engaging mastermind of evil.

“Stan Lerner’s Criminal” transports the reader into the darkest of all places: the criminal mind.  This is an unforgettable journey into the psyche of Sam Noah — the man behind some of the most brutal sins against humanity.

By the end of this unflinching tale, what may shock the reader the most is how he or she will ultimately identify with and root for this ruthless but brilliant “Criminal”.

To sample or purchase “Stan Lerner’s Criminal” please visit:

http://www.smashwords.com/books/view/7628

“IN DEVELOPMENT”

“In Development” is a hilarious account of a day in the life of Stan Peters—Hollywood’s most powerful and scummiest producer.

The day begins like any other day—a superlative, five-star breakfast at The Peninsula Hotel. However, the shocking news that there has been a change at the very top of the studio means that the perfect world of Stan and his closest associates could come to a sudden end—especially with a movie like “Two Jews and a Blonde Psycho” in development. The subsequent call from Brad, the new studio boss, confirms their greatest fear—their movie is in danger of being put in turn-around. A day of sex, manipulation, lying, betrayal, blackmail, and murder ensues — otherwise known in Hollywood as a happy ending.

To sample or purchase “In Development” please visit:

http://www.smashwords.com/books/view/7633

BLAST

To sample or purchase “Blast” please visit:

http://www.smashwords.com/books/view/8050

IMPACT

To sample or purchase “Impact” please visit:

http://www.smashwords.com/books/view/8271

GET CHICKS 101

To sample or purchase “Get Chicks 101” please visit:

http://www.smashwords.com/books/view/8281

GET THE RIGHT GUY

To sample or purchase “Get The Right Guy” please visit:

http://www.smashwords.com/books/view/7846

NINETY- NINE POSTS

To sample or purchase “Ninety-Nine Posts” please visit:

http://www.smashwords.com/books/view/9380

ABOUT THE AUTHOR

Stan Lerner is an award winning-author whose diverse credits include the novels “Stan Lerner’s Criminal”, “Blast”, “In Development,” and the children’s book “Stanley The Elephant.” Stan Lerner is also the creator of the Las Vegas music spectacle “Night Tribe” and the writer, director, producer of the hit motion picture “Meet The Family.” Mr. Lerner was born in Montebello CA and has lived in downtown Los Angeles for the last fifteen years.

For more information about Stan Lerner please visit his author profile at: http://www.smashwords.com/profile/view/stan