Foreword by Stan Lerner: the following article will appear in the next edition of the Montebello Spotlight. For those of you not familiar, Montebello, which means beautiful hills in Italian, is a suburb of Los Angeles about eight miles east of Downtown or just east of East LA. And Montebello is also my hometown, the place where I dreamed many of the dreams I’ve been so blessed to pursue—I’ve always had dreams about returning to the place of my youth and doing business there. The following article is about that. My business savvy friends may want to pay particular attention to this little piece, as the last two places I took an interest in, Palm Springs and Downtown LA, fifteen years ago, went on to do pretty well.
The Daily Brew, located at the corner of Montebello Blvd. and Cleveland Ave, has brewed up a dynamic new partnership. Having recently celebrated its one-year-anniversary as the neighborhood’s local coffee house The Daily Brew, founded by Veronica Diaz, is now officially The Daily Brew LLC, which is owned and operated by Miss Diaz and new partner Stan Lerner.
Mr. Lerner, is best known as an award winning author of books, movies, Las Vegas shows and blogs (He owns downtownster.com), but among the world of business elite he has also earned a reputation as a master business plan writer and turn-around specialist. And yes, he is born and raised in Montebello. “I’ve been blessed in my life to be able to pursue many of my dreams, but the one that’s been on my list longer than I would have liked it to be is the opportunity to come back to my hometown and build a company—a Montebello based company,” Lerner said. “It’s funny because I was a Daily Brew customer, I’d come have a coffee and do some work on my computer whenever I was visiting my home in Montebello, so when the opportunity presented itself I didn’t have to think about it at all—I just said, ‘Let’s do this.’”
Since the formation of the new partnership The Daily Brew has been aggressively implementing a new Best In Class Mission Statement. Lerner, who has owned successful restaurants in the past, has a passion for food and has always enjoyed creating new dishes for both his and his friend’s restaurants. Continue reading