Ten year ago I finished work on my first book “LA Player”. A year later, with the help of Chris DeWolfe (Co Founder of Myspace) who did a massive emailing on this ebook’s behalf, “LA Player” went on to be one of the most read ebooks of all time. But after a few years and a false start in the ebook business I took “LA Player” off of the market—for want of updating and hope that ebooks would finally realize their greater potential one day in the future.

This year, ten years after completing “LA Player” I re-released it, updated and with a new title “Impact”. I also added a new ending chapter—Chapter 18. I know for a fact that this book and the ideas that it brought to the world changed a lot of lives, some in the most incredible ways as described in so many emails and phone calls to me over the years. But to this day I have always believed that “IMPACT” the book could do so much more for so many people, so to celebrate the ten year anniversary of this work I’ve lowered its price to .99 cents or as close to FREE as possible because I want everyone to read it!!!

If you’ve gotten everything you’ve ever wanted out of life, you’ll find this book interesting because it will give you an understanding of why things went so well for you. If you haven’t achieved as much as you think you should have to this point in your life—this book is an absolute must read for you. And at close to FREE there’s no excuse not to read “IMPACT” unless you simply do not want to succeed, which is unfortunately far to prevalent in our culture these days. However, I reject this trend, you can succeed beyond your wildest dreams and I not only believe in you, I’m willing to invest in you by offering you “IMPACT” at Internet transaction cost. Or more simply put I’ll share with you the understanding that I have, which has enabled me to achieve in the industry of my choosing time and time again—on me.

To give you a feel for “IMPACT” I’ve included its summary and introduction as part of this blog. Read them and then click the link at the end of the introduction to download the rest of the book—I promise that you will not be disappointed. Read on and enjoy…AND YES, “IMPACT” IS NOW AVAILABLE IN THE IBOOKSTORE FOR YOUR IPAD!!!



Impact, the book, is pure dynamite—a must read for anybody who dreams of doing more with his or her life.

Impact is structured to give the reader the tools to develop an individual philosophy of success. Then, like a knockout punch, it delivers the practical applications. Impact combines the author’s insight into the historical and Biblical origins of materialism and numerous personal stories to achieve these goals.

This is not a biography or just a motivational book. It is truly a textbook written by a master player. It is a no holds barred discussion that ranges from how to navigate involvement in charities to your benefit to how to sleep your way to the top.

Many players have written books about their deals—but few have ever truly written about how they make their deals. Impact shines a light on the secret formulas behind success. These are the formulas usually guarded by members of a very small club. Impact makes membership to this club wide open. The club is about to change forever.


Getting To The Next Level

Recently, a not too well known public company asked me to critique an investors’ relations meeting (a meeting designed to get stock brokers to push the stock of a public company) to be held at the Peninsula Hotel in Beverly Hills. I agreed to do so for the price of a Diet Coke (no joke).

“Mike, I have to preface this meeting by saying I have a lot of respect for you and Glen (his right hand man). So don’t take what I say personally,” I offered.

“I’m a big boy, Stan. I don’t need you to preface what you say. Just say it.”

***NOTE*** Always preface what you say; there is no such thing as a big boy.

Then, I continued, “I thought your meeting sucked to the point of embarrassment. It was probably counter productive to boosting the price of your stock.”

Mike nodded his head. He appeared to be slightly stunned by the news. “Just give me the specifics.”

I obliged. “The person at your registration desk reminded me of a used car salesman. He grilled me. Then, he asked me to sign in on a yellow legal pad with a cheap plastic pen.”

“He wasn’t our guy. He works for the P.R. firm that invited the brokers.”

“Mike, the guy should be working at Kmart. It doesn’t matter whom he works for, just make sure he’s not at your registration table. The two most important impressions are the first and the last. My first impression was bad. The guy at the desk with a notepad instead of a registration book screamed out to me that your company has no class. Having no class is bad. But having no class at The Peninsula is really bad.”

“Glen, what the hell happened to our registration book?” Mike asked.

“I don’t know,” Glen answered, sounding like he sincerely didn’t know.

“What did you think of lunch?” Mike asked—hoping I would find something nice to say.

“Everyone seemed to like the food. But why would you serve it during your presentation?  People were too busy eating to listen. Always, serve food before the presentation or after, never during.”

“There were time constraints. These guys were on a tight schedule.”

“Then you should have definitely served the food after the presentation.”

“What else?” Mike grumbled.

“Your company’s first major revenue source is supposed to be from revolutionary speaker technology. Over and over, you referred to your award winning home theatre system, right?”


“How many speakers does the system utilize?”

“Five,” Mike answered—seeming to sense where I was going with this.

“For the presentation, you had two.”

“It sounds good with two.”

“How does it sound with five?”


“Always put your best foot forward. Good keeps a stock from losing money. Great makes it go up. Blow them away—get them psyched. You know what I mean.”

“What else?” I was sensing both resignation and interest in his voice by now.

“You’re a high tech company right? One hundred million in technology acquisitions but you use a slide projector for your presentation and a hard-wired microphone. You’ve got to be kidding! I want DVD or freaken DLP walls. I want inter-active touch screens and a cordless microphone embedded in your lapel pin…now that’s a presentation.”

Glen, now looking very uncomfortable, said, “Go easy. I still want to have a job after this meeting.”

“Glen, I love you. But why were you standing at the side of the room, reminding Mike to bring up points that he might have forgotten to cover? Why don’t you just get the grouchy old men from “The Muppet Show” to heckle him?”

“He’s right, Glen. You shouldn’t do that anymore.”

“You had enough?” I asked.

“I can take it.”

“It’s going to cost you another Diet Coke.”

“Don’t worry about it.”

“If you want to get to the next level, you both need handlers. You’re the Chairman of the Board, a technology genius. You should be properly introduced before you speak. Your schedule should be kept by a pro. Hell, I can’t even get a secretary on the phone when I call your office.”

“He’s right, we need to think about the next level,” Mike said to Glen as much as to himself.

“You also need to get a new watch. Casio doesn’t cut it for the Chairman of the Board. Plus, you should never speak at a meeting until someone like me has reviewed your speech.”


“I would never let you refer to the technology you’ve acquired as ‘amorphous, waiting to be harvested from.’”

“Why not?”

“Amorphous is a shapeless blob with no real potential for direction. Would you prefer to invest in that, or would you rather invest in a massive reservoir of technology with an unlimited potential for harvest?”

“Reservoir is much better.”

I continued and told him, “You need to lose weight. Get a private trainer.”

“What the fuck does my weight have to do with anything?”

“The company right now is all about you. I’m not investing money in a company whose president looks like a walking heart attack.”

“No one talks to me like that.”

“Too bad. If you want another “yes” man, cut me a paycheck. Anyway, you guys need to hire someone to schlep everything for you. You can’t be carrying all the crap from your presentation out to your car after you finish. It looks ridiculous. Besides, the people who approach you at the end of a presentation are the people you’ve reached. Take the time to close them or set up private appointments.”

“We break down presentations ourselves to show we’re not wasting our investors’ money on frivolous stuff.”

“That makes sense. Have lunch at the Peninsula and then look frugal by not having an eight-dollar an hour employee? That’s not frugal. It’s idiotic. Trust me, hire someone.”

“You know if we hired you, it would cause a lot of people to feel threatened?”

“Not if they’re great at what they do. Anyway, this one’s on me. Two Diet Cokes instead of my usual ten grand.”

“You need to come down to our lab and see everything.”

“Make me an offer. I’d love to see all of your toys.”

“Glen will set it up.”

****NOTE: I always say that if it looks wrong and sounds wrong, it probably is wrong. They never made me an offer and I will never give another free critique. By the way, their stock is still in the tank. What a surprise. With a little money and a lot of “know-how”, I could have delivered these guys the keys to the city.

Impact will hopefully be fun to read. But upon conclusion, I think you will realize that success in Los Angeles, or anywhere else for that matter, does not come from luck. Rather, it comes—more often than not—from what you are about to read. So, read on and enjoy.

To purchase “IMPACT” please visit:

To purchase “IMPACT” for your Kindle please click on the link below:

<Click Here: To Buy Books By Stan Lerner>

One thought on “IMPACT ON SALE FOR 99CENTS!!!”

  1. Wow ! This is so true about first impressions ! But be careful because sometimes what looks good on the outside is rotten on the inside so really trust in yourself to be great in every way possible from the inside out . I am curiouser and curiouser and I gotta read more of this . I am on my own mission to success so reading about it is part of the manifestation of it .

Leave a Reply

Your email address will not be published. Required fields are marked *