THE IRON GATE INN

Those who travel know this truth: there a few spots on earth that one comes across during his or her journey, that are their own—a vortex, if you will, to a better mindset, an inner peace, a higher existence. And then there are spots that encompass all of the aforementioned, but are not just unique to the individual; they indeed do exist for us all. I felt this feeling as my car traveled down the road toward the Iron Gate Inn, first as I entered the small town of Winfield and then as I pulled up to the front of Iron Gate.

The beautiful lawn, the billowing old trees, the towering columns and that incredible wrap around porch, were more than a hint of the magic, which lay just beyond the door. And indeed, the moment I entered the grand, old house, the feeling was magical. A spirit of transcendence immediately engulfed I and I felt as though I myself lived in a better time—a synthesis of the best of the past, present and the future. I felt like I had entered the world of J.P. Baden, a world where anything was possible—even greatness.

Of course Iron Gate was built by the legendary businessman J.P. Baden more than a 125-years-ago. Mr. Baden had immigrated to America at the age of 15 and moved to Winfield ten years later to build his fortune. It began as a mercantile venture to bring an abundance of fair priced goods to the town and then quickly evolved into a packinghouse that would supply eggs, butter, milk and flour to the entire country. To put Mr. Baden’s business into a contemporary perspective, the Baden packinghouse was three football fields wide by one football field deep and on any given day it shipped 14,000 pounds of butter among its many other products. Continue reading THE IRON GATE INN

EASTSIDE CHIPPERY THE FINAL CHAPTER

As I sit in one of my favorite coffee houses, somewhere in a small town in Kansas, my mind drifts to the last year in which I performed my services as Chef Stan, The Iron Chef, of Montebello’s Eastside Chippery. Of all the roles I have played, master criminal, art dealer, visual artist, night club owner, clothing designer, movie producer and all the variations there of, I can honestly say that Chef Stan and the Eastside Chippery may have been the most challenging. And perhaps the most rewarding.

Usually at this point I would recap some of my thoughts from the blogs Eastside Chippery Part I and Part II, but frankly I’m not much in the mood to look back—I’ll save that for the book. Suffice it to say that a little over a year ago I wound up taking over a really bad Mexican food restaurant in my hometown of Montebello. And this restaurant, against all odds, turned out to be both an incredible fiasco and success simultaneously during the same year. This being said, I’d like to share some of the deeper thoughts and emotions that I experienced during the course of being Chef Stan of the Eastside Chippery.

In many ways I am the ultimate of ordinary and yet there is a very unusual spark here and there that has for all of my life made me different. I say this now because it’s always had an effect and or influence on how things I’ve been involved in have turned out. It’s also the reason that people throughout my life have had such strong reactions toward me. In short, I’ve been blessed to have been the recipient of kindness and teaching by people of much greater accomplishment than myself and I have also been hated by people who have perceived insult or mistreatment, which in fact may have occurred, but certainly to no degree that merited, in some cases, unadulterated malice.

For 45 years or so, there was a part of me that just wanted to be normal. However, in my heart there was an even greater desire to be special. And over the last year at the Eastside Chippery I came to realize that both were vanity and the source of much of what had become frustrating and emotionally painful to me. One might ask, hadn’t you heard the words of King Solomon? And the answer is, yes, I had heard the words “Vanity of vanities…” but hearing and understanding do not necessarily equate to harkening. As I stood in the kitchen cooking and washing dishes sometimes for 32 hour stretches at a time, my heart, for lack of better words, began to soften and the vanity to dissipate. Continue reading EASTSIDE CHIPPERY THE FINAL CHAPTER

THE STATE OF THE UNION

Friends,

After writing eight books, ten movies, two Vegas shows, a dinner show, a television series, four hundred blogs and one famous poem over a ten-year period, I concluded it might be time to pause—drive around the country, do some cooking (I’ve been cooking and doing dishes at a restaurant in Montebello known as the Eastside Chippery) and frankly, do some thinking and try to rediscover myself.

And while much cogitation has been about my own life, my mind has at times wandered to the contemplation of the world around me, not as a blogger / pundit, but as a hard working American. Not so surprisingly, over the course of the last two years a variety of people have asked me to share my thoughts on what’s going on or as many might think, what’s going wrong in our country, yet I have refrained. Why? Given that I am not known for being shy with respect to speaking what I believe to be the truth, irregardless of who it might offend, even the rich and powerful, actually, especially the rich and powerful. Well, simply put, I decided that it was best to give our leaders a chance to right the ship. And yes, I knew that they would fail. And yes, I let them do so, while I cooked and did dishes. And I’ve thought about and continue to think about this decision a great deal. There is not a problem that our country faces that there is not a solution to, but a solution is in the realm of the abstract unless implemented…And do Americans really want solutions? I haven’t decided, none-the-less, I have concluded that I would at least share a few observations.

The National Debt is close to 15 trillion dollars. If Congress does not raise the debt ceiling the Federal Government will default on many of its obligations. Note: Our government borrows 40% of every dollar it spends. Continue reading THE STATE OF THE UNION

EASTSIDE CHIPPERY PART II

The challenge of writing a blog about one’s own enterprise is the temptation to self-promote, or, to express grievances perhaps best not codified in the written word. In my blog Eastside Chippery Part One I admit to some self-promotion, but for the most part feel that the conversation managed to stay solidly focused on the philosophical purpose that motivated this writer to launch a restaurant endeavor in the worst economic environment in the modern history of our country. And I did note in Part One that having owned restaurants in the past, I did, and apparently still do have some prowess with respect to the culinary arts. So what more is there to say? I’ve stated previously my motivations, but I would fill remiss if I did not at the very least wordsmith up a few thought about the lessons I’ve learned. Fancy speech aside, I’ve been in the trenches for nine months now, I’ve made and served approximately 25,000 meals, and I’ve had the opportunity to reacquaint myself with real people in the real world—here are some of my thoughts:

The Economy: in the past people have been the victims of a bad economy. This is not the case today. Today, it is the economy that is the victim of people and or a culture that has produced a massive number of individuals who want to gain material wealth through no effort of their own. This is the type of person that signed a mortgage document, knowing that they would not make the payment if their property didn’t continue to go up in value. It’s the young Mexican girl I gave a job to that rather than provide a social security number and accept a check for her work, has taken the Eastside Chippery to the labor board claiming that she was denied lunch 53 straight days in a row—this would allow her to collect a significant penalty under California labor law. Really??? 53 in a row! Really???

The Customer Isn’t Always Right: out of the 25,000 or so happy people we’ve served there have been a few, less than ten I would say, that have expressed their opinions as to how we should properly conduct our business. One woman insisted that we should serve our Chef Stan Burger with cheese. Continue reading EASTSIDE CHIPPERY PART II

EASTSIDE CHIPPERY STORY PART 1

So it’s been a few months since I’ve written a blog, interesting given that I’m a writer or more accurately, a storyteller. And when I think of what I do as storytelling I tell myself that I’ve been hard at work, because there are many ways to tell a story…

Background: After driving around the country for a few months, with my longtime friend Mike Munoz, I felt the need to do more than write about the human condition—I felt the need to be involved, as times have become such a sad state of affairs. There is great temptation at this very moment to delve into the woes of the world and our culture in particular, but I think at this juncture the readers of this humble (LOL) blogger would be better served by my restaurant tale “EASTSIDE CHIPPERY”.

As I traveled around this vast and beautiful country of ours I reached a point in my thoughts that I would take the first opportunity that presented itself to me as something to do in the most physical sense of being. However, the idea of a restaurant, anywhere, loomed large—given I’ve owned a few in the past in which I proved to have some prowess in the culinary arts. And philosophically I enjoy the idea of making something for people that they not only need, but also can elevate both body and soul—and even beyond that community can be built around.

How and why I found myself stranded in Washington DC is for another story, but suffice it to say that my road trip ended abruptly and I was on a plane headed for Los Angeles— my home in Downtown still occupied by tenants, my childhood home in Montebello calling to me to come take a rest. Well not a rest, the time had come to face many things, (mostly my own failings) and in the process of doing so I came to lease what was once a fast food restaurant (Taco Bell) on Beverly Blvd. in Montebello.

The concept was always to make some great fish n’ chips, burgers and high end coffee drinks, however as business plans tend to do this one evolved…Think European Café meets East LA. Along the way there was the obligatory partner who split with no notice and a variety of wacky events that included a blackout that lasted a day…Anyway, getting back into the world of real business has provided insight into the current state of American culture that no amount of intellectual examination could have.

Although there is too much to say with respect to all matters, which ensued subsequent to my takeover of the failed restaurant “Chela’s” and the process of transition to Eastside Chippery, I’d like to touch on a few almost absolutes:

The audacity of hope is meaningless when there is not a means to an end and or the lack of ability to achieve an end. Chela’s failed because it offered mediocre to bad food, gave small portions, and for good measure kept the shortest hours possible. I believed that great food, served in large portions, made available over the course of several more hours than not only Chela’s, but all of the neighboring restaurants established a solid means to an end.

There can be no success in a culture that does not value extremely hard work. And the hard work herein contemplated is both the hard work of developing a skill set and the implementation of the skills once acquired. So behind the Eastside Chippery brand I created a company called Mom’s Kitchen Café LLC, which translates in our kitchen to food made with love—from scratch, fresh, cooking for the pure enjoyment of feeding customers thought of as members of an extended family—NO SHORTCUTS!!! And anyone who really knows me, knows that when I say that, “I want things done right” I mean this to a degree very few people have ever contemplated!

Product, product, product, is the key to success. Continue reading EASTSIDE CHIPPERY STORY PART 1

GET THE RIGHT GUY

Foreword by Stan Lerner: WARNING FOR WOMEN READERS  if you want to spend your life alone or enjoy unfulfilling going nowhere relationships this blog is not for you. If on the other hand you want a real man, that knows how to treat a woman to share your life with, read away!!!

Get The Right Guy

Introduction

Ladies, since so many of you have wanted to read my book for men, “Get Chicks 101,” I have decided to write you your own book. Now, I realize that you have good intentions when you go snooping around “Get Chicks 101.” But it is indicative of a far greater problem, which we will attempt to solve in this new book.  In my book for guys, I was trying to turn them back into men. In my book for women, I am going to enlist your help in this effort. However, at the same time, I do want to have a serious discussion about the type of woman the right guy is looking for.

What qualifies me to advise you? Well growing up with a mom and two sisters, for starters. Perhaps even more valuable is this painful fact of my life: I have dated so many of you, I have frankly become an expert through life experience. Also, I am your average forty-something bachelor and I am qualified for that reason alone to tell you what men are really thinking about you.

Just to define average, let me tell you more about myself so that you truly know where I’m coming from. I am forty-two, I have never been married, and I have had no children out of wedlock. Most of the time I make a good living and I am my own boss. I own a home and drive a convertible SL500 Mercedes Benz. I do want to get married and I treat women well. I don’t smoke or do drugs and I only drink socially.

Not enough? I love kids and I am good with them. I write and paint as hobbies and I am handy around the house. I workout six days a week and I enjoy dressing well. I come from a good family. My parents were happily married for thirty-eight years and we talked almost every day while they were still alive. I love to have fun—movies, pool, dancing—all are big with me. And I am fine to stay home with some candles and a good dinner, which I am more than capable of cooking. So, if you are looking for a guy that fits this general description, I am qualified to tell you how to get one.

If on the other hand, you are looking for a guy who will treat you badly, be afraid of commitment, not make a good living, and cheat on you, then this book is not for you. You certainly don’t need my expert advice on how to land this guy—he’s everywhere!  Women write most of the books that will tell you how to land the wrong guy ironically enough. I cringe every time I see one of these authors being interviewed. They make their money by steering you towards your next relationship disaster, only so they can write a sequel to their first book—which is usually on coping with the unhappiness of being alone. Ladies, when you see these authors being interviewed, do they strike you as role models? I have yet to hear one say she knows what she is talking about because she took her own advice and landed a great guy.

No offence to Dr. Laura, Dr. Ruth, Oprah or Rosie, but trust me here. When it comes to guy advice, what are you thinking by listening to them? Dr. Phil? Would you date him? I didn’t think so. My point is simple. Women are the victims of bad advice—volumes and volumes of bad advice—political correctness gone crazy mixed with feminism. So, I have decided to step up and speak-out.

Why have men been keeping silent so long as women constantly drift down the wrong road? It’s complicated. But the short answer is simply that there are secrets that are supposed to be kept just among the boys. To get us, you need to understand us—and that information till now has been verboten to women. In the old days, your mother would have told you how to get a man. But most of you stopped listening to Mom a long time ago. And these days, sadly enough, Mom has her own problems. So, what you should have learned about men growing up, from other women, can now really only be told to you by a man.

Listen to me closely because there are a lot of great guys out there and one has your name on him. I am going to tell you many tightly held guy secrets. Don’t misuse them. My goal is to get you back on track to getting the right man. And I’m warning you now; some of what I say may come as a shock. But in the end, if you take my advice, you will have an exponentially greater chance at not only getting the right guy; you will have a great chance of keeping him. Continue reading GET THE RIGHT GUY

MONTEBELLO PARTY

There’s a sleepy, perfect little town just eight miles east of downtown Los Angeles and it’s called Montebello. My very being was crafted from it’s rich, fertile soil, water, and air—for this bad boy the party started at Beverly Hospital, where a nurse gave me my first gulps of libation, from a bottle, not a breast unfortunately, but I was a happy boy all of the same. I met Richard Zinman at Camp Montiqeua, while playing on the fire engine at Montebello Park—Ilene Rossoff introduced us and we’ve been hanging out ever since, forty-one years and counting. After Richard the friends piled up into a unique sculpture of souls–Walter, Christian, Randy Kubota, Damien, Richard Ramos, Albert, Zano, Pauline, Deane, Lisa, Peaches, Chris, Julie, Evette, Norik, Munoz, Lucy, the Garza’s Gary, Dennis and Kathy, Lori (my first) Robin, Susan Robinson (Oh Susan) Suzy Ross, Mike Smith, Andy Franco, Larry, Gabby, Andrea, David, Natasha, Ronnie, Mark, Lillian, Geri, Laura, Dennise, Dennis, Stacy, Eddie, Edward, Sergio, Leonard, Tony, Aram, (Mike Valdez, Mike Markarian and Craig Pike, may they rest in peace) and the list goes on and on and on—souls, perhaps not all as misbehaved as my own, but all with an appetite for fun equal to or exceeding that of my own. In short, for some reason a hell of a lot of the coolest people on earth landed in one little place, just east of East LA—at the same time!

Oh my friends, so many years, so many good times. Can the party still go on?

There are two words that should bring a smile to any earthly inhabitant’s face “MONTEBELLO PARTY”…Or for those who suffer the misery of not having grown up in the place of my most fortunate birth, THERE’S NO PARTY LIKE A MONTEBELLO PARTY!!!

I looked in the mirror and thought, “I’m forty-five and I can’t believe I’m still this good looking…Thank you Lord…And I think I’ll start going to the gym again one of these days just to make things even more ridiculous.” I headed down the stairs; every step reminded me of the groin pull that had relegated my love life to inactive status for weeks. “Oh, I need a good party,” I thought to myself. “What if I never have sex again?” I shook my head to rid the horrible thought and grabbed a bottle of Jack and a bunch of other booze, which I tossed in a bag and headed for the door—Montebello folk don’t show up empty handed!

Rosemary’s house is all of three blocks from my own so no need to drive. And then like music to my ears the air was filled with those familiar voices. I didn’t bother to knock, and then the hand shaking, hugging, drinking, drinking, drinking, eating drinking, eating, eating, eating and real conversation with real people began. And no Hip Hop crap played, just the 80’s finest…I felt like doing some lines, but of course I didn’t because drugs are illegal. “I’ll suck your dick or give you a hand job—I’m serious.” I won’t say who made this offer…Lisa grabbed me by the arm, hey do you want to go to J & S and get some bean and cheese burritos. “I can’t drive,” I muttered back. “I can,” said Lisa. Continue reading MONTEBELLO PARTY

iPAD—FINALLY ALL OF MY BOOKS ARE AVAILABLE ON iPAD

Let me get this out of the way, right up front…BIG ANNOUNCEMENT!!! Finally, all of my books, Stan Lerner’s Criminal, In Development, Get Chicks 101, Get The Right Guy, Impact, Ninety Nine Post, and Blast are available in Apple’s iBookstore for iPad…There, fifteen years of work summed up in one sentence. But I wouldn’t be much of a storyteller if I didn’t have more to say than this…

It was about thirty-five years ago that I began sharing my vision with some of my close friends about not only wanting to be a writer, but wanting people to be able to read my works on handheld computers all over the world, in every language, and my words would be delivered through the air to these, at the time imaginary, devices. And because my friends were patient with me and had good imaginations of their own, I wasn’t dismissed as a SciFi crackpot. Rather, I was just thought of as crazy ambitious with an ego that seemingly knew no bounds. Not because I wanted to be rich or famous, but because I believed that what I wrote could make a difference on a global scale—especially if I could write and answer to no one other than I.

So as I watched my digital books take their place on the digital bookshelf of the iPad in my hand I couldn’t help, but to say, “Finally.” And I should mention here that this moment was made all the more important to me by the fact that Barnes & Noble and Borders had refused to put my award winning novel “Stan Lerner’s Criminal” in their stores—for no reason anyone who buys books can understand. The anger and frustration over my work being kept from the general public weighed on me heavily—my books becoming available on Kindle, Kobo, Nook, and Smashwords, did lighten the weight somewhat, but because iPad is much more than an ebook reader, meaning it will be used by the general public (EVERYONE), it’s the iPad, which has finally lifted the burden from my back completely.

Now while I’m the first to admit that there are technophiles far more qualified to revue the iPad than I, let me just assure you that if you try an iPad—you’ll buy an iPad! I have a MacBook Pro, I love it! I have an iPhone, I love it! I have a Kindle, I love it! And let me be perfectly clear—if you just want to read books on a light, relatively inexpensive device, Kindle totally rocks!!! And then there’s iPad, which combines elements of all of the previously mentioned, with some great new twists—all the more perfect because it allows you to experience these elements in ways / dimensions the others do not. Not that it replaces the others, it doesn’t, but it simply adds on to them. Being a couch potato these days just ain’t what it used to be!!! So yes, an iPad will be joining my growing list of things…

If I may depart from the iPad theme of this blog to focus on the central element of my childhood dream for a moment… Continue reading iPAD—FINALLY ALL OF MY BOOKS ARE AVAILABLE ON iPAD

Get Chicks 101

Foreword by Stan Lerner: I’ll keep this simple, while “Stan Lerner’s Criminal” wins the big awards, “Get Chicks 101” tops the ebook download charts. I wrote this work as a satire of self-help books and somehow managed to give the best relationship advice ever given–go figure. Anyway, read this blog sample of the work and then click on one of the links at the end to either download it directly to your Kindle or using smashwords to anywhere else. And for those of you worried about the ridiculous amount of money that this classic is making (something like a million dollars a week) know that 90% of the revenue after transaction costs is being given to charity or to support the not for profit work of downtownster.com. AND YES, “GET CHICKS 101” IS NOW AVAILABLE IN THE IBOOKSTORE FOR YOUR IPAD!!!

Introduction

Let me start by saying I’m not the best-looking guy. I’m certainly not the richest guy and, frankly, my personality is just all right. But I do have more girls to go out with than all of my friends combined. Not counting Hefner or any of the other guys who make their living off of hot, steamy, young flesh, I don’t really know anyone who has a better social life than I do. So, for the sake of social consciousness, I have decided to share what I know.

Now, I will try to keep this light and fun. But remember, dating girls is serious business. So, every now and then I might have to sacrifice some entertainment value to make sure you really understand and process what I’m saying. Please don’t get bored with me if I get serious for a minute. It’s for your own good.

Like most good stories, I will start at the beginning. (“The Godfather” and “Pulp Fiction” are exceptions.) This means with you, not her. Don’t think you’re so great that you can skip to proper thong removal technique before you’ve gotten yourself looking halfway decent and not sounding like a jackass every time you open your mouth. Simply put, you must start with arithmetic before attempting calculus.

Keep in mind while reading this book that men and women are not only different from each other—they are completely separate creatures. Women are indeed a separate species unto themselves. Most probably, you’ve heard of the book “Men Are from Mars and Women Are from Venus.” You see it’s well known that they are a different species, even by women themselves. Of course, if I had written the book just mentioned, the title would be something like, “Men Are from Mars and If You Want to Get Chicks, Hang Out on Venus”.

My goal is simple: to turn men back into men. Women will complain about this. But in the end, they really don’t know what’s best for them. They are very similar to the pet that will just keep eating until it explodes. So, by the end of “Get Chicks 101”, you will not only be equipped to deal with today’s woman—the most dangerous and treacherous of all time—you will actually be doing your part to save humanity from the evils of feminism. Only men can rescue the female species from extinction by stomping out their proclivity to want to become one of us (men).

By the way, a friend recently said to me, “Today, men and women just don’t need each other anymore.” This is simply bull! Even today’s space-age love doll technology cannot compare to the real thing. (Yes, I’ve tried… not bad… better than the old blow up model—but in the end not even close. And I have a pretty good imagination.) Let’s face it, even if they could make a doll that passed the Pepsi Challenge, it still couldn’t cook and clean. As far as them needing us—kids, mortgage, food, clothing, healthcare, transportation, and insurance all require more than the best penis substitute has to offer. So, we need them and they need us. I’ll tell you how to get them. I’ll tell you how to keep them, if you want to. And most importantly, I’ll tell you how to keep them in line so they don’t drive you out of your mind and then take half your money. Read on, have fun, and get the right girl!

Continue reading Get Chicks 101

IMPACT ON SALE FOR 99CENTS!!!

Ten year ago I finished work on my first book “LA Player”. A year later, with the help of Chris DeWolfe (Co Founder of Myspace) who did a massive emailing on this ebook’s behalf, “LA Player” went on to be one of the most read ebooks of all time. But after a few years and a false start in the ebook business I took “LA Player” off of the market—for want of updating and hope that ebooks would finally realize their greater potential one day in the future.

This year, ten years after completing “LA Player” I re-released it, updated and with a new title “Impact”. I also added a new ending chapter—Chapter 18. I know for a fact that this book and the ideas that it brought to the world changed a lot of lives, some in the most incredible ways as described in so many emails and phone calls to me over the years. But to this day I have always believed that “IMPACT” the book could do so much more for so many people, so to celebrate the ten year anniversary of this work I’ve lowered its price to .99 cents or as close to FREE as possible because I want everyone to read it!!!

If you’ve gotten everything you’ve ever wanted out of life, you’ll find this book interesting because it will give you an understanding of why things went so well for you. If you haven’t achieved as much as you think you should have to this point in your life—this book is an absolute must read for you. And at close to FREE there’s no excuse not to read “IMPACT” unless you simply do not want to succeed, which is unfortunately far to prevalent in our culture these days. However, I reject this trend, you can succeed beyond your wildest dreams and I not only believe in you, I’m willing to invest in you by offering you “IMPACT” at Internet transaction cost. Or more simply put I’ll share with you the understanding that I have, which has enabled me to achieve in the industry of my choosing time and time again—on me.

To give you a feel for “IMPACT” I’ve included its summary and introduction as part of this blog. Read them and then click the link at the end of the introduction to download the rest of the book—I promise that you will not be disappointed. Read on and enjoy…AND YES, “IMPACT” IS NOW AVAILABLE IN THE IBOOKSTORE FOR YOUR IPAD!!!

“IMPACT”

Summary

Impact, the book, is pure dynamite—a must read for anybody who dreams of doing more with his or her life.

Impact is structured to give the reader the tools to develop an individual philosophy of success. Then, like a knockout punch, it delivers the practical applications. Impact combines the author’s insight into the historical and Biblical origins of materialism and numerous personal stories to achieve these goals.

This is not a biography or just a motivational book. It is truly a textbook written by a master player. It is a no holds barred discussion that ranges from how to navigate involvement in charities to your benefit to how to sleep your way to the top.

Many players have written books about their deals—but few have ever truly written about how they make their deals. Impact shines a light on the secret formulas behind success. These are the formulas usually guarded by members of a very small club. Impact makes membership to this club wide open. The club is about to change forever.

INTRODUCTION

Getting To The Next Level

Recently, a not too well known public company asked me to critique an investors’ relations meeting (a meeting designed to get stock brokers to push the stock of a public company) to be held at the Peninsula Hotel in Beverly Hills. I agreed to do so for the price of a Diet Coke (no joke).

“Mike, I have to preface this meeting by saying I have a lot of respect for you and Glen (his right hand man). So don’t take what I say personally,” I offered.

“I’m a big boy, Stan. I don’t need you to preface what you say. Just say it.”

***NOTE*** Always preface what you say; there is no such thing as a big boy.

Then, I continued, “I thought your meeting sucked to the point of embarrassment. It was probably counter productive to boosting the price of your stock.”

Mike nodded his head. He appeared to be slightly stunned by the news. “Just give me the specifics.”

I obliged. “The person at your registration desk reminded me of a used car salesman. He grilled me. Then, he asked me to sign in on a yellow legal pad with a cheap plastic pen.”

“He wasn’t our guy. He works for the P.R. firm that invited the brokers.”

“Mike, the guy should be working at Kmart. It doesn’t matter whom he works for, just make sure he’s not at your registration table. The two most important impressions are the first and the last. My first impression was bad. The guy at the desk with a notepad instead of a registration book screamed out to me that your company has no class. Having no class is bad. But having no class at The Peninsula is really bad.” Continue reading IMPACT ON SALE FOR 99CENTS!!!

Cutting edge focus on lifestyle at the city center, Los Angeles